Gaming industry competition

You need a way to improve your chances in this ever-growing industry. These are the games that you are in competition with when you launch your mobile gaming app marketing strategy, which makes penetrating the market and gaining a healthy following very difficult.

While you've got to outrank your competitors, you've got to be able to find them first. Games, however, are not just competing with other games for the market share. The game that you develop should, therefore, be interesting and captivating enough for it to make it at the top of the list of the spare time activities that people opt for. Given that the revenue potential is immense and the gaming industry is expected to grow further, it is understandable that there is a huge interest in the industry.

The lack of regulation has lowered the barriers of entry into the industry but this has raised the barrier for market penetration as there are more games to compete with. To beat the competition, you, first of all, have to make your game interesting for it to become the preferred spare time activity among the masses. When people are not busy with other things, gaming should be the only thing on their mind and this is only possible when your game is both interesting and captivating.

Your game should, therefore, be creatively designed and the gameplay should flow smoothly and the characters well developed. This strategy will not only help you edge other spare time activities but it will help you beat the competition in the market as well. With the volatile customer habits and intense competition in the industry, you need to combine these two aspects to make your game a success. Wanna know more?

To achieve great gaming content, your team of developers and creative designers should use the best design tools and be versed in the latest design development techniques. For your product distribution, you will need to partner with a firm with game marketing experience to push your game and Game Marketing Genie is your trusted game marketing strategy partner.

With a clear understanding of the gaming market and more, GMG will work through your goals and develop a marketing campaign that will take your game before the people that matter. This is because the only thing PC had over consoles for a long time was a good collection of adventure, first-person shooters, and real-time strategy games. Meanwhile, gamers were flocking to dedicated gaming consoles where they could play 3D platformers like Super Mario 64 , action-adventure games like God of Wa r, mobile games like Wii Sports , and so on.

This has definitely changed now that amazing games of all genres can be enjoyed on a PC, and some pretty incredible titles are only for PC.

However, the fact that Sony, Nintendo, and Microsoft are still providing amazing 1st party titles exclusively for their systems is enough to make this fight a draw, for now.

PC gamers may have the better graphics and features, but console-only series like Uncharted , The Legend of Zelda , and Halo still make consoles worth having. Suffice to say, it was anything but a CoD killer. However, after Ghosts proved to be a letdown, gamers have grown cautious of throwing their money at another Call of Duty game simply for the name alone.

Most gamers saw waggling a remote-shaped controller as a gimmick, while many had low expectations after how poorly the Gamecube did in terms of worldwide sales. All this while the PlayStation 2 became the highest selling console of all time. However, the Wii managed to outsell its competitors by offering us a new and unique way to play: motion control.

The first time playing Wii Sports was pretty magical for many of us, as we interacted with the game in a way that sounded silly on paper but was enjoyable in person. This of course urged Sony and Microsoft to whip up their own motion control toys and hopefully grab a piece of the motion control pie before it was too late.

Nintendo got wind of this and developed Wii MotionPlus , an add-on that attaches to the Wiimote which Nintendo still refuses to officially call a Wiimote and finally brings motion control to the Wii. Move and Kinect widen the scope of competition in the gaming industry in two interesting ways. Firstly, they mark the first time that the console life cycle could extend well beyond the usual five years.

Secondly, consumers will soon have access to relatively competent augmented reality for the first time, bringing us one step closer to full-blown virtual reality. No matter what previews say or demo units show, no one can truly predict which device will have the most impact on the industry.

However, with the inclusion of extremely precise motion control and augmented reality, Move and Kinect herald an exciting future for gamers, and depending on the breadth of their appeal, everyone else. Have a tip we should know?